Sunday 19 October 2014

First Campus Session

On Monday 6th October, I went to my first campus session. It was great meeting the other people on the course and to be reassured that everyone is in the same boat and we all have similar queries or worries about the course. We were put into two separate groups to create a power point presentation discussing the question ‘How do the principles and practice of web-based communication support or challenge professional (arts-related) practice?’. It was nice to be able to discuss all our thoughts and opinions with other people and share experiences we have whether we are dance teachers, performers or recent graduates. As a recent graduate it was good for me to hear from more experienced performers how we need to be more proactive and aware on social media and how to use it correctly to support us.



Some of the challenges and examples of these challenges we came up with were:

  False Advertising – If a company, agency or school were using pictures that were from another business to advertise theirs. People make assumptions and believe things they see on the internet so it is easily to be deceitful on social media.



Lack of privacy – Some people work in both the childrens industry and the adult industry and it is important to keep these two things separate. (By creating two different stage names) But sometimes this still isn’t enough. For example someone had a friend who worked in Cabaret but also worked for CBBC and when his name for the CBBC was googled, a photo of him in Cabaret came up.
'The Web is for everybody' - Tim Berners - Lee

Character Integrity – If you are working as a character (eg. At Disneyland), you can’t admit online that it is you playing that role as it is important for the character to be believed. So if a photo is put up of a person dressed up as a princess and someone tags the Actress in this photo, if she agrees to this then she could be fired for threatening the characters integrity.

Loosened Morals – If a photo is taken of a performer, it is not owned by the performer but by the photographer. This means that if a photo is taken that you aren’t happy to be shared over the internet, it is not your decision for it to be taken down. This means some photographers (obviously not all) can take advantage of this and have a lack of respect for the person/people in the photo.

  And now how social media supports the performers industry:

Ease of communication/Free advertising – Social Media has made it so easy to find auditions. Whether it is through a group on Facebook, or a retweet from a friend. It is also good for companies... Social Media is used by almost everybody and if a company needs to advertise a show, there are so many ways for it to be shown to the target audience. The internet can save keywords you have typed in which then creates adverts specifically for your interests so if you have googled a dance company and a show they are creating is being advertised it is very likely the advert will be shown on your screen.

Engagement with Clients – If a dance school has a facebook page, it is easy for them to contact most of their students/parents of students for any last minute changes and reminders. And if someone doesn’t have facebook, the word will get around so everyone finds out.

Builds reputation – If you advertise yourself in the right way on social media and create the right look or perception of yourself for your target audience more people will ‘follow’ you. It is also possible to buy followers….this is a challenge for the people following (Creates a false number of people supporting the act) but a support for the person building a reputation (More people will follow you if they think you have a bigger audience already). If the person buying followers is honest about themselves online and not creating a false perception then I don’t think this is a dishonest action.

Here is a link to a youtube video of both the powerpoint presentations. Our group got carried away with discussing the question as we found there was so many examples and stories we all wanted to share that putting it into a presentation wasn’t our main focus!

https://www.youtube.com/watch?v=ijwts5zP69c&feature=youtu.be


  I need to learn to put my opinions across and be able to speak when presenting a group project because I do want to be involved in the discussions but find it hard to explain my ideas or opinions.

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